Mobile commerce in 2009: $1.6 billion... mobile marketing: $29 billion... US retail market: $4.5 TRILLION...

The most exciting opportunity in the world of mobile and wireless is the intersection with shopping. Shoppers armed with smartphones have the potential to reshape every aspect of the shopping experience, from marketing through customer service, and the time to get started building those experiences is NOW.

To help both the retail and mobile industries understand and prepare for the implications of billions of smartphone-armed shoppers in their stores, the Global Retail Executive Council has partnered with CTIA for the inaugural GREC Mobile Retail ExperienceTM. Attendees at CTIA Wireless Entertainment & IT will have the opportunity to experience mobile retailing both on the show floor in the dynamic and innovative "Tag Your IT" pavilion and in an exciting and informative conference tracking featuring a range of topics of critical importance to both industries.

If you want to understand how mobile technologies are reshaping the $4.5 trillion retail industry, this is your key opportunity.

The GREC Mobile Retail Experience educational track runs from 11:00am to 4:30pm on Wednesday, October 7, and will feature a dynamic lineup of speakers covering the gamut of issues faced by retailers exploring the mobile realm, including:

• How do the consumers of today - and tomorrow - use their mobile phones in ways that impact retailers?
• What experiences can retailers deliver that leverage the mobile phone to create a better relationship with shoppers?
• What technologies are important to integrate in the retail IT strategy to support the integration of mobile applications and devices?

For a limited time, you can attend the keynote session with a valid Exhibit Pass and enter to win one of several complimentary conference passes (a $250 value).

• Jim Crawford, executive director of the Global Retail Executive Council -- The Store of the Future Unplugged
• Steve Rowen, Retail Systems Research -- Not Your Father's eCommerce: How Winning Retailers are Maximizing the Online Channel in a Tough Global Economy
• Robert Fort, former CIO of Virgin Megastores -- Innovation in Retailing: Lessons from the Front Lines
• Rick Mathieson, mobile branding expert and author of "Branding Unbound" -- From Mobile Marketing to Mobile Retailing
• Anthony Macaluso, President and CEO of Single Touch -- The Role that Automated Dialing Codes will play in the mobile retail experience -- including coupons, messaging and streaming media.

Also presenting innovative visions of mobile retailing will be some of the leading technology companies in the retail and mobile industries, including platinum sponsor Nokia and other innovative vendors showcasing new solutions and approaches.