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Bricks & Mobile: Transforming the In-Store Experience
The worlds of mobile communications and digital solutions at the retail level are on a collision course. The result is likely to be an entirely new experience for business, consumers and technology vendors. This presentation will outline the factors driving this in-store convergence; review the initiatives and technology trends at work in the space, and finally, the three principles that all players need to know in order to capitalize on this amazing revolution.
Rick Mathieson, Author, “Branding Unbound,” the world’s #1 best-selling book on mobile marketing, and the upcoming book The On-Demand Brand (Spring 2010).

Engage consumers in store with an innovative mobile platform
In the current economic climate, it’s increasingly important for retailers to increase in-store traffic, provide more personalized advice to buyers, and lower training cost despite staff rotation. Retailers and brand use Nokia Point & Find to create innovative experiences for their consumers and connect them to relevant information and services through their mobile phone.
Sophie-Charlotte Moatti, Head of Product Management, Nokia Point & Find

 

Keynote Address: Innovation in Retailing: Lessons from the Front Lines
In retail, the range of possibilities and ideas often exceed the execution capabilities of retailers, particularly in emerging spaces like mobility. Disruptive technologies like a camera-enabled, connected computer in the palm of every shopper mean retailers need to adapt - quickly - to a newly empowered shopper, while at the same time protecting their core brand identity, and the bottom line.
Robert Fort, Former CIO of Virgin Megastores

 

Not Your Father’s eCommerce: How Winning Retailers Maximize the Online Channel in a Tough Global Economy
In a dismal economic year, the online channel presents the brightest spot of hope for many retailers. Still, consumers have accelerated their online shopping habits, particularly when it comes to searching out coupons and discounts and participating in social networking sites, and the timeline for mobile shopping adoption has taken a huge turn with the overwhelming consumer acceptance of the iPhone and the subsequent introduction of competing smartphones and app stores. For retailers, this has meant a broad adjustment in the definition of what "online commerce" really means.  Join Steve as he shares results from a just-published RSR research report examining the following: How are retailers responding to these trends, and how is it impacting their technology investment priorities?  What are the practices that the best retailers – large and small – are using to try to get the most out of the only channel where progress continues? Perhaps most importantly, how will these trends affect the coming holiday season?

Steve Rowen Partner RSR Research

Practical Applications in Mobile Couponing -- BCode
A detailed overview of the the BCode solution, including applications for in-store service, sales and loyalty programs that do not require carrier or handset buy-in.
Michael Mak, CEO, BCode

Automated Dialing Codes -- Their role in Streaming Media, Messaging and Mobile Coupons

A perspective on the role of ADCs and their impact on bridging the gap between wireless, brands, retailers and end users -- inside and outside the store environment.
Anthony Macaluso, President and CEO, Single Touch

The Perspective of Mobile Retail Applications From the Mobile Ecosystem

From phone manufacturers to operating systems suppliers to the Mobile Carriers, the mobile ecosystem has historically kept tight control over the applications and services made available to consumers. And yet, in the new and emerging world in the mobile marketing and mobile retail space, off-deck applications and technologies are gaining in acceptance and innovation. This presentation explores the evolving business model of the mobile ecosystem in order to gauge the growth of new mobile retail activities.

Mark Lowenstein, Managing Partner, Mobile Ecosystem

Roundtable: Describing the Consumer Experience in Mobile Retail: Personal, Immediate and One-to-One
Mobile retailing allows consumers to save time and money with self-service options enhanced with instant product information, specials and rewards. This presentation explores the experience and services from the perspective of the consumer.
Moderator: Jim Crawford, Executive Director, Global Retail Executive Council

David Schwartz, Head of Product and Global Marketing, Obopay Inc.